(Žilinská univerzita v Žiline, 2017) Matúšková, Mária; Pechota, Matej; Madleňáková, Lucia
The main goal of this article is to analyze the current situation and propose
improvements for the online marketing strategy of the internet store www.nay.sk. Our article
included suggestions and recommendations for improving the online marketing strategy of the
internet store nay.sk. The result of this article is a summary of proposals for new online
marketing tools and measures for the existing marketing strategy of the internet store www.nay.sk.
