AEROjournal

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The Scientific journal AEROjournal is published by The Air Transport Department at the University of Zilina. It offers aviation professionals and academics an opportunity for publication of their research outcomes covering wide range of current issues in air transportation. The Air Transport Department at the University of Zilina (ATD) is a centre for education, research, and training in civil aviation. ATD provides accredited study programmes in a three - tier course structure of university education - bachelor, Ing (equivalent to MSc.) and PhD degrees. We also provide complex aircraft pilot training up to the CPL/IR/MEP (A) level (Commercial Pilot with twin-engine aeroplane qualification and qualification for flying in accordance with Instrument Flight Rules) and a theory up to the frozen ATPL (Airline Transport Pilot) level including Multi Crew Cooperation course. ATD is also the base of the National Civil Aviation Security Training Centre of the Slovak Republic. The Centre runs basic aviation security courses in line with the EU regulations for all categories of personnel in aviation. The papers in this journal cover all the aspects of aviation (including airlines, airports, air traffic management, aerospace and maintenance).

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Author: search.filters.author.Kováčiková, KristínaSubject: search.filters.subject.airline

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    Návrh vernostného programu ako nástroja na zvýšenie zákazníckej lojality v leteckej spoločnosti
    (University of Žilina, 2025) Baštáková, Zuzana; Kováčiková, Kristína; Nichtová, Radoslava
    This article focuses on airline loyalty programs. The main objective of the article is to design a loyalty program for an airline that will promote customer loyalty. The first chapter presents the theoretical framework, covering key concepts such as customer, customer loyalty, communication tools and customer segmentation in air transport. It also outlines essential insights into the concept and functioning of loyalty programs. The second chapter analyses eight existing airline loyalty programs, each introduced by a brief profile of the respective airline. The effectiveness of each loyalty programs is assessed based on a model that evaluates the system of earning and redeeming points as well as the benefits offered. Subsequently, a comparative analysis of the selected programs is conducted. The third chapter describes the objectives of the thesis and the fourth chapter deals with the methodology of thesis. The methods of literature search, analysis, comparison and questionnaire survey are used in the thesis. The fifth chapter presents the survey results, which serve as the basis for designing the proposed loyalty program. The proposal reflects current customer preferences and has the potential to enhance customer loyalty. The aim of the thesis is fulfilled through a comprehensive analysis, practical research, and the design of an applicable solution that may hold practical significance in the field of airline marketing anagement.
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