Frequent Flyer Programs – Overview of Existing Models
| dc.contributor.author | Hoszman, Adam | |
| dc.contributor.author | Marciszewska, Elżbieta | |
| dc.contributor.author | Zagrajek, Paweł | |
| dc.date.accessioned | 2020-11-13T12:13:41Z | |
| dc.date.available | 2020-11-13T12:13:41Z | |
| dc.date.issued | 2019 | |
| dc.description.abstract | This paper describes three basic models of frequent flyer programs offered by airlines. Based on the definitions of these models an analysis of airline loyalty programs offered by European carriers was performed. The paper contains conclusions regarding the evolution of frequent flyer programs in Europe. The development process was assessed and prospective advances were identified. | en_US |
| dc.identifier.doi | https://doi.org/10.26552/tac.C.2019.1.6 | |
| dc.identifier.issn | 1339-5130 | |
| dc.identifier.uri | http://drepo.uniza.sk/handle/hdluniza/359 | |
| dc.language.iso | en | en_US |
| dc.publisher | University of Zilina | en_US |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | frequent flyer programs | en_US |
| dc.subject | loyalty management | en_US |
| dc.subject | travel choice | en_US |
| dc.title | Frequent Flyer Programs – Overview of Existing Models | en_US |
| dc.type | Article | en_US |
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